In this week's episode, we talk with Michael (Mike) Taylor about the Marketing Mix Model, the only future-proof method to measure your marketing ROI. Mike is a technical marketer with 10 years experience and $ 50m spent across channels. He co-founded and grew a growth marketing agency called Ladder to 50 people. And his new company is called Vexpower, where marketers can take 'simulator-based' courses to learn how to be more data-driven via the Marketing Mix Model. 

**********

Top Three Actionable Nuggets from this week's episode: 

🚀 Skin in the game is vital. Mike risked a month's salary on one blog post. Results? 2,000 visits + 100 leads in 1 day. 

🚀 iOS 15 causes tracking issues on emails too 😱 Think about how to future-proof how your measure your marketing ROI. 

🚀 The Marketing Mix Model (MMM) is the only way to measure your marketing ROI without Apple or GDPR interfering.

**********

Want to listen to more content like this?

👍 Like this episode. So we can create more content like this.

✅ Subscribe to the show so you don't miss the next one.

💌 Share the podcast with anyone you think it might help.

**********

We share exclusive growth hacks and free growth blueprints in our newsletter.

👉 Join here: https://growth.shop/subscribe/ 

**********

What We Covered 

1. Mike's journey up Ladder.io and his discovery of the Marketing Mix Model - 3:06 .

2. The impact of * really * great quality content marketing (including some ballsy skin in the game) - 21:57 .

3. How iOS 14 + 15 has screwed everyone's tracking (but the MMM could be the solution you want) - 24:31 .

4. How the Marketing Mix Model by Vex Power could solve all your tracking issues - 39:50 .

**********

LET'S CONNECT! 

💼 LinkedIn: https://www.linkedin.com/in/markpatchett

📘 Facebook: https://www.facebook.com/GrowthShopGlobal

📸 Instagram: https://www.instagram.com/growthshopglobal

🚀 Growth Shop: https://growth.shop/

📮 Email: enquiries@growth.shop